One of the pillars of an Instagram account is the number of followers it holds. It demonstrates the credibility of the account and ensures its potential to reach a wider audience. But suddenly, you find your follower count reduced overnight, and you may wonder what might have caused it. Additionally, you may not be aware of who has unfollowed your account. Instead of worrying about it, let us understand why people unfollow your Instagram account and find out how to keep track of it using an Instagram Unfollowers Tracker tool.
Why Do People Unfollow You On Instagram?
People unfollow an Instagram account due to a post that triggered them to do it, or you have been posting low-quality, not-so-valuable information recently. When a profile no longer appeals to the people, they may quickly decide to remove it from the feed by unfollowing. Sometimes, improper or a lack of interaction can also trigger people to unfollow in an instant. You may see who unfollowed you on Instagram with an unfollowers tracker and get an idea when and why it happened. Here we are listing out some of the major reasons for unfollowing, so that you may not lose your followers in the future.
Irrelevant or Off-Topic Content
Most of the time, people follow your page due to the relevant content you post. The contents connect with your audience, and they naturally follow you. But when you start posting irrelevant content or subjects that are not part of your niche, it can make your followers lose interest. For instance, if you are a page about fitness and suddenly you post about cooking or sports, they may find you irrelevant and unfollow you.
Low-Quality Posts or Repetitive Posts
People are attracted to Instagram due to its visual appeal. The posts you feed to the customers must be visually attractive and appealing. Blurry photos, poor editing, etc., can cause people to lose interest. Also, the content you post must not be repetitive. Posting fresh, relevant content with attractive images and edits can prevent people from unfollowing you.
Excessive Promotional Content
This is a big mistake that content creators and influencers make once they have grown their page. When you become a big page, brands approach you for promotion and you may get a lot of proposals. When you start promoting each one of them, your followers may lose interest in you and recognize you to be just making money out of your page. People don’t want to look at a bunch of ads when they open their Instagram feed. So, excessive promotional content is also a major cause of mass unfollowing.
Lack of Consistency
When people follow your page, they like your page, and they expect you to post consistently. Even if you don’t post daily, you have to maintain a schedule and post consistently in that schedule. When you lack this consistency, your page will not be shown often in your followers' feed, and they eventually forget you. At some point, they will find your channel not engaging and unfollow you.
If you want to know when exactly people started unfollowing your page, you may use Dolphin Radar, which offers a tool to track your unfollowers. Without logging in, you can directly enter your username and get the data anonymously. Also, this works only with the publicly available information; therefore, enter only public accounts.
Negative or Controversial Content
Sometimes you might think of becoming viral by posting current affairs that might be controversial among the masses. When you do so, it may have a critical impact on your followers and can cause mass unfollowing. This is not the case for all kinds of viral content. Some affairs can be negative or controversial and can affect your credibiity. Your followers will have a connect with you through your content. If you are posting something that which breaks it, then it will be result in unfollowing.
Poor interaction with followers
Followers expect you to respond or interact with them when they reach out or comment in your posts. This is very important to keep up a good relationship with your followers. Whenever you post an image or reel, people comment on them or may personally DM you. When you interact with them properly, it will show your care and concern for your followers which keeps them loyal to you. Failing to do this causes followers to develop a hatred and eventually unfollow.
How to Prevent Overnight Unfollows?
We have understood the major causes of sudden unfollows. Now we shall find out how to prevent such overnight unfollows and keep your followers count from dropping.
Maintain Niche Relevance in Your Content
Don’t go far from your niche when posting content in your Instagram. Post only relevant subjects to your niche and even if you want to explore off-topic, try to relate it to your niche and explain its importance in your content. This will not disappoint your followers and they might appreciate your versatility.
Improve your Image Edits and Content Quality
Your Content must be visually appealing and informative/entertaining. Try to hire professional editors and post high quality images with stunning visuals. Use visual hooks with bright bold text overlay to stop people from scrolling away. The content must also have a hook and intrigue the audience to stop and notice what you are trying to convey.
Reduce Promotional Content
Avoid promoting or collaborating with every brand that contacts you. Try to pick niche relevant brands and give priority to them. Engage people with innovative promotions within your content and don’t overwhelm the followers with frequent ads content.
Learn from Analytics Tools
The Instagram dashboard and tools like Dolphin Radar can provide you a lot of data on what posts are performing, when you are gaining followers, who unfollowed you, which type of content is performing, and much more. Learning from analytics is important to grow your channel and improve your content according to your followers preferences.